And comcast's actions are minor the vast majority of their customers, obviously. Whether you consider it 'minor' or not, it's still absolutely unneeded. What if they started adding advertisements to the bottom of web pages as you load them? It would be 'minor', but that doesn't mean it's acceptable. There is no reason to excuse them for doing something because it's less bad, just as you do not excuse thieves because there are murderers out there.